Mass audience is all about casting the widest net. It's telling your audience about who you are and why you're their new favorite thing. Exploring what makes your brand different from all the others and how you provide value.
Facilitating your customers’ transformation into advocates is one of the most powerful tools in a marketers’ arsenal. Brand messages are important, but when that message comes from a trusted source like a friend, it's far more impactful. Turning your audience into advocates makes your message go farther with greater impact.
Audience of One
Here’s your chance to speak to a customer one on one. Taking in all the available audience data and creating messaging that speaks to that customer at the right moment turns an impersonal purchase choice into a relationship with your brand that stands apart.
Addressable audience is where you start to convince an audience member to become a customer. They're moving from research to a buying decision and this is your chance to make sure you're doing what you can to solidify that decision.