It feels like online marketing has taken a nosedive. Here are three mistakes brands are making, and three ways to solve them.

Putting an audience’s needs first is critical for successful marketing. And for your brand’s website. Here’s how to ensure your site is user-friendly.

Are blogs still an effective marketing tool in 2024? Learn how your brand can benefit from a well-crafted blog.

Without clients, a marketing agency can’t … well, market. So let’s dive into the pillars of creating and maintaining a strong and successful client-agency bond.

When is it time for a brand to rebrand? Learn more about the rebranding process in our latest blog.

A lot more goes into brand logo creation than you might think. Learn more about the process firsthand.

With the year almost over, let’s look at the naughty and the nice of marketing in 2023.

Unfiltered, authentic, and user-generated. What does ample influencer-based content mean for the marketing world at large?

Are the holidays really starting earlier every year? We take a look at the history of holiday marketing.

You can’t have breakthrough marketing ideas without an abundance of creativity and inspiration. Here are some tips from MKR on how to get inspired.

Reverse psychology marketing has been a strategy used by big brand names for decades. But does it actually work? Find out here.

In-person marketing is a great way to create real world, face-to-face interactions with your audience at trade shows, events, and more.

It’s time to take social media by the reins and use it to serve your healthcare branding. Here are six ways social media helps healthcare brands prosper.

Make sure you’re marketing your telehealth and virtual care services with the right message, to the right audience, on the right channel.

You may have heard the terms rainbow washing and rainbow capitalism used in recent conversation. And with more companies producing pride collections, you’re sure to hear them more frequently. These phrases describe superficial support of the LGBTQ+ community from businesses and corporations.

Marketing your new brewery doesn’t need to be difficult. And MKR is here to make it even simpler.

The brewery industry is becoming more competitive. Avoid these marketing mistakes to grow your beer brand.

With increased adoption of AI applications like chatbots, we're not being replaced, we're simply finding smarter ways to connect with audiences.

On a technical level, Corporate Social Responsibility marketing helps you determine your target audience and gets your message out to the public. But let’s look below the surface.

How do you select which agencies to include in an account review? Here are four things to consider.

Make sure you’re marketing your telehealth and virtual care services with the right message, to the right audience, on the right channel.

Learn how to make the most of your beer brand buzz with help from the industry marketing experts at MKR.

Absurdist marketing is here to stay. But why is it so effective, and how do you execute it properly? Find out here.

In an age where in-person events seem to be competing with streaming services, here’s how to leverage your ticketed event.

Data-driven marketing in a sensitive industry like healthcare can be difficult. Here are some ways to succeed.

Starting an ABM strategy may present several challenges. With the right approach and resources, these barriers can be easily overcome.

From pushing products to fleshing out socially aware campaigns, marketing has come a long way.

Learn more about creating a comprehensive B2B marketing approach by investing in brand awareness, CRM, and ABM.

Memes. Love them or hate them, they’re everywhere. And, in recent years we’ve seen them infiltrate the marketing world as a new, creative form of promotion. But how can brands make the most of these fleeting trends? Meme marketing. It’s a fun, quick, and low-cost way to tell your brand's story.

Defining your audience is important in every industry, but especially the beer world. Here’s how marketing research can help your beer brand grow.

You know the do’s of marketing, but what about the don'ts? Here are the top 5 things to avoid while developing your marketing strategy.

Start with the truth and you’ll end up with a win. Here are three ways audience-first marketing can help in healthcare.

Staying on top of trends helps you stay above the competition. Here are six trends to keep on your radar as we head into the new year.

Engaging seasonal content can help your business connect with your audience and drive engagement. Is your brand celebrating?

Take a tip from horror films and create an experience that’ll boost your brand image.

Every business wants to maximize attendance at their event – especially businesses whose main product is the event itself. How do you get people engaged and invested? How do you drive ticket sales and make the turnstiles spin? It all starts with understanding your audience — and what drives them.

As we approach 5 billion social media users worldwide, how do you know which platforms are right for your brand?

Mapping out your competitive landscape gives your brand the competitive edge it needs to stand out in the marketplace.

Know the 5 questions you should be asking to improve your healthcare website experience with patients.

Companies collect more data than ever before. But not all data is created equal. How do you tell good data from bad?

Observe. Analyze. Act. Optimize. Almost every agency process follows these four steps. So what differentiates them?

Marketing success starts with a loyal audience. So, how do you establish that? By creating a successful audience profile to help you market strategically.

Research and insights are popular marketing industry terms — but they’re often mistakenly interchanged. So what's the difference? And how are they used?

With more brands, styles and flavors on the shelf than ever, does brand loyalty still matter in the beer market?

Explore what intersectionality — the complex way that dimensions of diversity overlap — can mean for your brand.

Your company deserves more than a marketing vendor. It deserves a partnership. But how do you know if you're getting the most from your agency?

Customers expect an exceptional experience, without exception. So you can’t afford to be out of sync. When you show customers you care, you strengthen the connection with your event brand and give them a reason to come back. So how do you make sure your event is the experience they crave?

Even if you’re the smartest, most skilled healthcare professional out there, all the supporting data in the world can’t change a gut instinct. Which is why empathetic marketing practices are so important. But how do you create a patient-provider bond?

Excellence is one of MKR’s core values. It shows up in our attitudes, our processes and of course, in our work. Which is how MKR and our fantastic client partners at Community Health Network won six Golds, one Silver and a Merit in the 39th Annual Healthcare Advertising Awards.

Creative can be the X factor in a digital campaign’s success. It’s a balancing act. You don’t want your paid content to stick out like a sore thumb from your organic content. But top creative checks a lot of boxes to help influence campaign performance.

Putting your audience first calls for a change in thinking. A shift in focus. From how you sell to them – to how you can identify and meet their needs. Here are some keys to reorienting your marketing around your audience.

Having a successful recruiting strategy is key. You know what you want and what you're looking for. But how do you take that idea and turn it into scoring the perfect hire?

“How do you know your marketing is working?” Frankly, as marketing services professionals, we often hear this question. There is a perception that marketing is difficult to quantify … and that’s probably true, if the starting point for a campaign is something other than solid agreement regarding the objectives of the effort. After all, why spend Nickel One on any sort of marketing if you’re not expecting real results?

Peter Kim, president and chief creative officer at Mortenson Kim Raidious (MKR) marketing agency, is this year’s recipient of the Silver Medal Award from the American Advertising Federation Indianapolis, bestowed for creative excellence and responsibility in areas of social concern.

Be it through Zoom staff meetings, video trivia or virtual happy hours, MKR is staying connected as we all stay at home.

The COVID-19 crisis offers important opportunities to connect with customers, clients and prospects — but any business communication with even a remote whiff of opportunism will be rightly perceived as ham-handed, and could leave lasting negative impressions. What’s a marketer to do during this extremely challenging time?

One of the biggest challenges in higher education marketing is the perpetual dilemma enrollment management teams face: Spend vs. Outcome.

In a world of celebrity and social media influencers, sometimes the most powerful endorsement for your products comes from an anonymous reviewer.

Looking for a more efficient and targeted way to spend your marketing budget? A great method is to identify the right audience.