Creative can be the X factor in a digital campaign’s success. It’s a balancing act. You don’t want your paid content to stick out like a sore thumb from your organic content. But top creative checks a lot of boxes to help influence campaign performance.
Putting your audience first calls for a change in thinking. A shift in focus. From how you sell to them – to how you can identify and meet their needs. Here are some keys to reorienting your marketing around your audience.
Having a successful recruiting strategy is key. You know what you want and what you're looking for. But how do you take that idea and turn it into scoring the perfect hire?
“How do you know your marketing is working?” Frankly, as marketing services professionals, we often hear this question. There is a perception that marketing is difficult to quantify … and that’s probably true, if the starting point for a campaign is something other than solid agreement regarding the objectives of the effort. After all, why spend Nickel One on any sort of marketing if you’re not expecting real results?
Peter Kim, president and chief creative officer at Mortenson Kim Raidious (MKR) marketing agency, is this year’s recipient of the Silver Medal Award from the American Advertising Federation Indianapolis, bestowed for creative excellence and responsibility in areas of social concern.
Be it through Zoom staff meetings, video trivia or virtual happy hours, MKR is staying connected as we all stay at home.
The COVID-19 crisis offers important opportunities to connect with customers, clients and prospects — but any business communication with even a remote whiff of opportunism will be rightly perceived as ham-handed, and could leave lasting negative impressions. What’s a marketer to do during this extremely challenging time?
One of the biggest challenges in higher education marketing is the perpetual dilemma enrollment management teams face: Spend vs. Outcome.
In a world of celebrity and social media influencers, sometimes the most powerful endorsement for your products comes from an anonymous reviewer.
Looking for a more efficient and targeted way to spend your marketing budget? A great method is to identify the right audience.