“How do you know your marketing is working?” Frankly, as marketing services professionals, we often hear this question. There is a perception that marketing is difficult to quantify … and that’s probably true, if the starting point for a campaign is something other than solid agreement regarding the objectives of the effort. After all, why spend Nickel One on any sort of marketing if you’re not expecting real results?
Peter Kim, president and chief creative officer at Mortenson Kim Raidious (MKR) marketing agency, is this year’s recipient of the Silver Medal Award from the American Advertising Federation Indianapolis, bestowed for creative excellence and responsibility in areas of social concern.
Yesterday, multiple Twitter accounts were rapidly compromised via a bitcoin scam, leading the platform to shut down all verified accounts.
Be it through Zoom staff meetings, video trivia or virtual happy hours, MKR is staying connected as we all stay at home.
The COVID-19 crisis offers important opportunities to connect with customers, clients and prospects — but any business communication with even a remote whiff of opportunism will be rightly perceived as ham-handed, and could leave lasting negative impressions. What’s a marketer to do during this extremely challenging time?
The ticketed entertainment world has come to a halt due to COVID-19. Conventions are being shut down globally. Music festivals are being canceled. NBA, MLB, [...]