MKR developed a solution to the Finish Line situation that was twofold. First, a proactive content strategy — which included a blog, video and social media graphics — was implemented. Shareable pieces of content were designed to help increase audience and engagement across all of Finish Line’s owned media channels, and ultimately help position the retailer as a leading footwear and athletic gear store. The proactive content strategy also included shoe release campaigns, athletic gear new arrival announcements and sale promotions to drive traffic to the website and increase online sales. Second, MKR implemented a 24/7 social media monitoring and moderation strategy to answer questions, direct customers to the customer service department and engage in real-time conversation with customers.