Waukesha, WI is creating a sustainable, safe water supply system. From the beginning, Waukesha’s need for an alternative water source was highly publicized and debated not just locally or regionally, but internationally. This led to misinformation being disseminated which complicated and threatened the program. The program also requires construction in neighboring communities which will not directly benefit.
It was clear that the program needed an identity and a strong focus to providing correct information, as well as extensive public relations, public affairs, communications, and education to ensure strong relationships with stakeholders, news media, elected officials, and the public.