+ Endstate

Endstate was founded as a brand to connect people with what they are passionate about through design and technology. After successful collaborations with athletes, teams, music artists, and museums, their technology system is sought after by premium fashion brands and professional sports teams to power their fan connection in ways that traditional marketing and loyalty programs fall short. They were releasing a new partnership with international racing driver Romain Grosjean and needed help promoting and connecting with passionate race fans.

Solution

MKR worked with Endstate on developing an overarching “Big Idea” that captured audience interest, influenced their emotional response, and inspired them to take action based on client marketing strategy. All of this is in service of the ultimate goal of demand generation for their shoe release. To this end MKR created teaser and launch videos for the release along with social content designed to drive demand for the shoe.

Outcome

MKR created a comprehensive campaign of video and social content to drive demand generation within specific audiences for the launch of the Romain Grosjean shoe drop. Creative storytelling featuring the shoe as well as the innovative benefits that Endstate ties into their product launches including exclusive meet and greet opportunities as well as behind the scene access to the driver.

+ Video

+ Branding

+ Social