Creative
Media
Social
Strategy

+ Giving Gig 2025

Community Health Network

Giving Gig is an annual fundraising event hosted by the Community Health Network Foundation that supports Community Health Network MD Anderson Cancer Center patients in need.

We designed and executed a full suite of materials for this year’s Giving Gig, including: a new logo and visual identity, on-site signage, promotional ads, photography, video, social media content, and even a music video.

Learn More

Solution

We based our work on a core audience truth: when you have cancer, the world doesn’t stop, but yours does. While undergoing treatment, patients still have to worry about everyday expenses like rent and utilities. However, with help from the Oncology Patient Assistance Fund, patients can focus on what matters most: getting better.

Using that truth, we developed a unifying theme that would resonate with the audience’s shared experiences and hopes: Ready to Shine.

It’s so much more than just a theme, however. It represents how the Community MD Anderson Oncology Patient Assistance Fund helps patients shine through a dark time in their lives. And beyond that, it embodies an optimistic outlook for these cancer survivors’ futures.