INDIANAPOLIS/MILWAUKEE—MAY 2022 — MKR Agency today announced a new partnership with RollWorks, a division of NextRoll, to bring industry-leading Account-Based Marketing (ABM) capabilities to customers. Now as part of the RollWorks Agency Partner Program, MKR can further enable a highly audience-centric approach to marketing and advertising.
“Purchased lists are a big no-no in the nurture marketing space today,” said Michael Krieger, Director, Marketing Analytics & Operations at MKR. “RollWorks gives our clients access to a sophisticated and data-validated tool. With it, they can build their target list and authentically warm up their audience — through a value exchange that benefits both the company and their business consumer.”
This new partnership allows RollWorks customers to easily engage with MKR. The partnership combines the market knowledge and technical expertise of RollWorks with the curiosity, excellence, and leadership of MKR. The result: a truly unique, audience-focused approach to ABM.
The partnership creates opportunities for MKR and its clients to tap into a powerful technology that aligns with MKR’s Audience First Approach. This process centers around fully understanding everything there is to know about an audience – whether that be a Fortune 500 business, a single persona, or a lone CEO. Once that analysis is complete, RollWorks enables MKR to reach these audiences at different stages in their journey, educate them about a client’s product, encourage them to learn more, and engage the audience to ultimately convert.
“RollWorks is so focused on the audience through their account-based strategy, and MKR has always put the audience first. We’re the trailblazer from that standpoint. Now, with RollWorks, MKR has a powerful tool that enables us to tap into new forms of audience engagement,” said Kristine Warski, VP of Media at MKR. “One of the things I like about ABM and RollWorks in particular is that it allows you to connect the marketing function with the sales function. Often those departments are disjointed at companies.”
RollWorks launched its agency partner program in late 2021 to establish a network of innovative, trusted, leading agency partners for RollWorks customers to access when they need it. The program combines the expertise of RollWorks with reputable agency partners to convert prospects into successful customers.
“We are excited to continue the growth of the RollWorks Agency Partner program by adding MKR,” said Mike Stocker, VP, Partnerships at RollWorks. “Since launch, we’ve seen tremendous interest in the program – we’re thrilled to bring strong services partners like MKR to help drive value for our customers and prospects.”
For more information on the MKR agency and RollWorks partnership, visit mkragency.com.
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About MKR Agency
MKR is a proudly independent agency based in the American Midwest committed to an Audience First Approach (A1A) for tackling customer challenges. We believe that work begins by learning anything and everything about our audience, whether it’s a demographic, a persona, an entire industry or a lone CEO. MKR is committed to fostering a culture of questioning and learning around our clients, owning the responsibility that comes with leading our clients, and promoting a culture of excellence in everything we do. To learn more, visit mkragency.com.
About RollWorks
RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.