+ Aurora Healthcare

In order to help patients find Aurora services in a market saturated with providers, MKR leveraged social media. Social media is where the majority of healthcare consumers learn about, share, and explore the issues that touch their lives.

Solution

MKR restructured and integrated Aurora’s social media advertising, emphasizing Aurora’s approach to helping each patient as an individual, rather than an illness. We engineered their social media platforms to bring patients, physicians, and families together around relevant health information. In turn, this drove and supported positive perceptions of Aurora’s key service lines and standard of medical excellence.

Using a combination of organic and paid social media tactics on Facebook and Instagram, we assist Aurora in connecting directly with their target audience. Additionally, MKR utilizes LinkedIn, Pinterest, and Twitter for Aurora with a solely organic approach.

Outcome

MKR economically and effectively increased awareness, brand recognition, and preference for Aurora’s key service lines, generating:

121k%

69%

84%

Web Refferals

Increased Reach

Increased YOY Click Rate

+ Social