When people think of winning the lottery, an overall general image is formed: big houses, nice cars and fancy trips. If you were to ask an Indiana native what they would do if they won the lottery, responses would include filling their gas tank, prepping for a new child or even setting up college funds for their grandchildren. These are real people; these are Hoosiers.
While their state lottery was named after them, Hoosiers didn’t feel the Hoosier Lottery reflected their values or their dreams. Only 35% of Hoosiers said the Lottery was for people like them. Few were playing the Lottery.