+ LIFT Academy
LIFT Academy was founded by Republic Airways Holdings Inc. and trains students specifically for a career in the commercial airline industry – with a clear pathway to becoming a pilot at Republic Airways.
LIFT is committed to being a rigorous, top-tier flight training operation, evolving to meet the changing needs of the organization and the industry.
MKR worked with LIFT Academy to develop a marketing and communications campaign that represents the authentic LIFT Academy experience and targets individuals interested in becoming a commercial airline pilot.
Outcome
- Contributed to increases in lead generation, leading to higher student enrollments across all LIFT Academy locations while also decreasing average cost per lead.
- More than 100,000,000 cumulative impressions across all advertising channels
- Resonant creative led to increased clicks and engagement rates on social media channels over time.
+ Video
+ OOH


+ Social

+ Digital
