To raise awareness and generate excitement for the 2019 season, MKR kicked off a multi-medium plan that included digital out-of-home billboards, cable TV, and radio campaigns. Messaging encouraged single-game and season ticket purchases and primed sports-centric audiences for future purchases.
The single-game ticket campaign began with a focus on when tickets went on sale and then transitioned to more game-specific marketing. Once the season started, MKR shifted messaging to give less popular games extra awareness.
We launched the season ticket campaign during the preseason with cable TV, radio and out-of-home in the biggest markets for Notre Dame Football ticket sales and blanketed all of the communities surrounding the campus.