• Creative
  • Martech
  • Media
  • Strategy

+ Notre Dame Case

Notre Dame is one of the most notable and storied competitors in the college football landscape. Notre Dame approached MKR for a media plan regarding the best way to reach potential fans to purchase single-game, season, and mini-plan tickets for upcoming games.

The objective was to get potential fans from the Chicago, South Bend, and Indianapolis markets to purchase tickets for Notre Dame home football games.

Solution

MKR kicked off a multi-media plan that included digital out-of-home billboards, cable TV, and radio campaigns. Messaging encouraged single-game and season ticket purchases and primed sports-centric audiences for future purchases.

In parallel with the awareness campaign, MKR launched an omnichannel strategy targeting and retargeting unique audience segments based on prior purchases, ad and website interactions, and social media behaviors.

Outcome

Personalized messaging allows brands to differentiate between renewal and new ticket needs within in each segment which increased conversions on ticket sales. MKR also utilized an in-house data visualization platform to provide greater transparency into marketing performance. These tactics led not only to a +25% increase in single-game ticket sales over the previous year but also kept ad spend efficient with a $10.50 average return on ad spend overall.

  • Streaming Impressions: 536,727
  • Digital Impressions: 12.2M
  • Clicks: 132,528
  • 26.7% Increase in Single-Game Ticket Sales
  • 30,000+ More General Public Tickets Sold YOY
  • $10.50 Average ROAS