With nearly 5 billion social media users worldwide today, social media platforms play an essential role in your marketing strategy.1
But which platforms are right for your brand?
Answering that question means you have to think about your audience first. Who are they? What’s important to them? How do they use social media? If you don’t know your audience, you’re just yelling into a black hole.
From there, make sure you identify your goals for social media and how they fit your overall strategic marketing plan. Are you focused on increasing awareness? Driving traffic to your website? Generating new leads? Boosting brand engagement? Or monitoring customer conversations?
Once you have a good understanding of your audience and goals, it helps to look at what some of the top social media platforms have in common — and what sets them apart.
It’s all about connections
For social media platforms such as Facebook, WhatsApp, and LinkedIn, it’s all about who’s in your network and who you’re connected to.
Facebook has established itself as a mainstay for small business. It’s how prospects and customers find your location or website. It’s ideal for keeping customers engaged through special offers. And Facebook groups create a sense of community, reinforcing the idea of belonging to something bigger.
As the world’s most popular messaging platform, WhatsApp is a must for businesses that want to connect with global audiences. It allows you to stay in touch with customers and build stronger connections to your brand.
It doesn’t make sense for every brand to be on LinkedIn. But it’s a go-to platform for business recruiting. Here, you’re not marketing to the masses — but looking to make very specific connections.