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About Bob Bourgeois

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So far Bob Bourgeois has created 5 blog entries.

Healthcare Marketing Metrics That Matter

“How do you know your marketing is working?” Frankly, as marketing services professionals, we often hear this question. There is a perception that marketing is difficult to quantify … and that’s probably true, if the starting point for a campaign is something other than solid agreement regarding the objectives of the effort. After all, why spend Nickel One on any sort of marketing if you’re not expecting real results?

Healthcare Marketing Metrics That Matter2022-02-14T14:37:00-06:00

Empathetic Listening During COVID-19

The COVID-19 crisis offers important opportunities to connect with customers, clients and prospects — but any business communication with even a remote whiff of opportunism will be rightly perceived as ham-handed, and could leave lasting negative impressions. What’s a marketer to do during this extremely challenging time?

Empathetic Listening During COVID-192022-06-22T11:37:11-05:00
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