Putting your audience first calls for a change in thinking. A shift in focus. From how you sell to them – to how you can identify and meet their needs. Here are some keys to reorienting your marketing around your audience.
“How do you know your marketing is working?” Frankly, as marketing services professionals, we often hear this question. There is a perception that marketing is difficult to quantify … and that’s probably true, if the starting point for a campaign is something other than solid agreement regarding the objectives of the effort. After all, why spend Nickel One on any sort of marketing if you’re not expecting real results?
The COVID-19 crisis offers important opportunities to connect with customers, clients and prospects — but any business communication with even a remote whiff of opportunism will be rightly perceived as ham-handed, and could leave lasting negative impressions. What’s a marketer to do during this extremely challenging time?
One of the biggest challenges in higher education marketing is the perpetual dilemma enrollment management teams face: Spend vs. Outcome.
In a world of celebrity and social media influencers, sometimes the most powerful endorsement for your products comes from an anonymous reviewer.
