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Elevate Your Beer Brand

Today the typical beer distributor manages nearly 1,200 unique SKUs — a number that’s more than doubled since 2010. Yet overall beer sales volume is largely flat. BEER More and more brands competing for the same retail shelves and beer taps puts incredible pressure on beer marketers. So what are some of the underlying forces shaping the market? And how can understanding these trends help your brand stand out from all the rest?

Michael Krieger | 07/25/23