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Looking for some fresh takes to connect and engage with your audience? You’ve come to the right place.
Testimonial Mania
Building audience trust can be difficult for a brand. Here are three things you need to know about testimonial marketing.
Graham Chaney | 07/09/24
Media Knowledge = Media Success
Make sure your media plan isn’t stuck in the past. Here are some media trends from our expert, Julie Rasmussen, VP Media.
Graham Chaney | 06/25/24
Now Streaming: Marketing for Modern Media Consumption
Learn more about how to market in a modern media landscape dominated by streaming in this latest blog.
Graham Chaney | 04/16/24
Be Better Than Badvertising: Three ways to improve your online marketing
It feels like online marketing has taken a nosedive. Here are three mistakes brands are making, and three ways to solve them.
Graham Chaney | 04/04/24
How to Make Your Website Usable: A Guide to User-Friendliness
Putting an audience’s needs first is critical for successful marketing. And for your brand’s website. Here’s how to ensure your site is user-friendly.
Dan Gronitz | 03/15/24
Blog on Blogs
Are blogs still an effective marketing tool in 2024? Learn how your brand can benefit from a well-crafted blog.
Graham Chaney | 02/26/24
Let’s Talk About Client-Agency Relationships
Without clients, a marketing agency can’t … well, market. So let’s dive into the pillars of creating and maintaining a strong and successful client-agency bond.
Kayla Carmichael | 02/23/24
Brand Rebrand
When is it time for a brand to rebrand? Learn more about the rebranding process in our latest blog.
Graham Chaney | 02/02/24
What It Takes to Design a Logo: With Clara Leslie
A lot more goes into brand logo creation than you might think. Learn more about the process firsthand.
Hailey Schulte | 01/24/24
Naughty and Nice: A Look Back at Marketing in 2023
With the year almost over, let’s look at the naughty and the nice of marketing in 2023.
Graham Chaney | 12/19/23
When Influencers and Marketing Collide
Unfiltered, authentic, and user-generated. What does ample influencer-based content mean for the marketing world at large?
Hailey Schulte | 11/17/23
Holiday Creep: Is Christmas Actually Coming Earlier?
Are the holidays really starting earlier every year? We take a look at the history of holiday marketing.
Graham Chaney | 10/30/23
Get Inspired With MKR
You can’t have breakthrough marketing ideas without an abundance of creativity and inspiration. Here are some tips from MKR on how to get inspired.
Hailey Schulte | 10/18/23
About Face-to-Face: A Three-Part Guide to In-Person Marketing
In-person marketing is a great way to create real world, face-to-face interactions with your audience at trade shows, events, and more.
Graham Chaney | 09/25/23
6 Ways Social Media Can Serve Your Healthcare Brand
It’s time to take social media by the reins and use it to serve your healthcare branding. Here are six ways social media helps healthcare brands prosper.
Hailey Schulte | 08/31/23
3 Tips for Health App Marketing
Make sure you’re marketing your telehealth and virtual care services with the right message, to the right audience, on the right channel.
Michael Krieger | 08/16/23
Pride Beyond June: How to Avoid Rainbow Washing
You may have heard the terms rainbow washing and rainbow capitalism used in recent conversation. And with more companies producing pride collections, you’re sure to hear them more frequently. These phrases describe superficial support of the LGBTQ+ community from businesses and corporations.
Hailey Schulte | 08/14/23
Elevate Your Beer Brand
Today the typical beer distributor manages nearly 1,200 unique SKUs — a number that’s more than doubled since 2010. Yet overall beer sales volume is largely flat. BEER More and more brands competing for the same retail shelves and beer taps puts incredible pressure on beer marketers. So what are some of the underlying forces shaping the market? And how can understanding these trends help your brand stand out from all the rest?
Michael Krieger | 07/25/23
Party Foul: Three Beer Marketing Mistakes You Can Avoid
The brewery industry is becoming more competitive. Avoid these marketing mistakes to grow your beer brand.
Michael Krieger | 06/27/23
Chatbots, AI, and the Future of Marketing
With increased adoption of AI applications like chatbots, we're not being replaced, we're simply finding smarter ways to connect with audiences.
Topher Howden | 06/21/23
Corporate Social Responsibility Marketing in Healthcare
On a technical level, Corporate Social Responsibility marketing helps you determine your target audience and gets your message out to the public. But let’s look below the surface.
Peter Kim | 06/08/23
4 Things Every Beer Brand Should Know Before Hiring an Agency
How do you select which agencies to include in an account review? Here are four things to consider.
Peter Kim | 05/26/23
Marketing Telehealth
Make sure you’re marketing your telehealth and virtual care services with the right message, to the right audience, on the right channel.
Michael Krieger | 05/24/23
Something’s Brewing
Learn how to make the most of your beer brand buzz with help from the industry marketing experts at MKR.
Graham Chaney | 05/15/23
Leveraging Your Ticketed Event in the Streaming Age
In an age where in-person events seem to be competing with streaming services, here’s how to leverage your ticketed event.
Leslie Raatz | 04/03/23
Limited Information. Unlimited Potential.
Data-driven marketing in a sensitive industry like healthcare can be difficult. Here are some ways to succeed.
Graham Chaney | 03/29/23
Top 5 Considerations for Overcoming ABM Failure to Launch
Starting an ABM strategy may present several challenges. With the right approach and resources, these barriers can be easily overcome.
Michael Krieger | 03/20/23
The Evolution of Marketing: Cause-Driven Campaigns
From pushing products to fleshing out socially aware campaigns, marketing has come a long way.
Hailey Schulte | 03/14/23
Taking Care of Business-to-Business
Learn more about creating a comprehensive B2B marketing approach by investing in brand awareness, CRM, and ABM.
Kristine Warski | 02/23/23
The Meme-ification of Marketing
Memes. Love them or hate them, they’re everywhere. And, in recent years we’ve seen them infiltrate the marketing world as a new, creative form of promotion. But how can brands make the most of these fleeting trends? Meme marketing. It’s a fun, quick, and low-cost way to tell your brand's story.
Jordan Fiedler | 02/09/23
Everyone Loves Cold Beer… Right?
Defining your audience is important in every industry, but especially the beer world. Here’s how marketing research can help your beer brand grow.
Peter Kim | 02/03/23
Top Five Marketing No-Nos
You know the do’s of marketing, but what about the don'ts? Here are the top 5 things to avoid while developing your marketing strategy.
Kayla Carmichael | 01/13/23
Reaching At-Risk Patients with Audience-First Marketing
Start with the truth and you’ll end up with a win. Here are three ways audience-first marketing can help in healthcare.
Graham Chaney | 01/11/23
Six Marketing Trends to Know for 2023
Staying on top of trends helps you stay above the competition. Here are six trends to keep on your radar as we head into the new year.
Leslie Raatz | 12/12/22
Creating a Brand for All Seasons
Engaging seasonal content can help your business connect with your audience and drive engagement. Is your brand celebrating?
Graham Chaney | 11/15/22
Using Audience Drivers to Drive Ticket Sales
Every business wants to maximize attendance at their event – especially businesses whose main product is the event itself. How do you get people engaged and invested? How do you drive ticket sales and make the turnstiles spin? It all starts with understanding your audience — and what drives them.
Michael Krieger | 10/26/22
What Platforms Are Best for Your Brand?
As we approach 5 billion social media users worldwide, how do you know which platforms are right for your brand?
Jordan Fiedler | 10/24/22
Have You Mapped Out Your Competitive Landscape?
Mapping out your competitive landscape gives your brand the competitive edge it needs to stand out in the marketplace.
Michael Krieger | 09/22/22
What Makes a Good Digital Healthcare Experience?
Know the 5 questions you should be asking to improve your healthcare website experience with patients.
Michael Krieger | 09/19/22
How Can You Tell Good Data from Bad Data?
Companies collect more data than ever before. But not all data is created equal. How do you tell good data from bad?
Michael Krieger | 09/07/22
Every Agency Uses the Scientific Method
Observe. Analyze. Act. Optimize. Almost every agency process follows these four steps. So what differentiates them?
Eddie Metzger | 09/01/22
How to Create a Successful Audience Profile
Marketing success starts with a loyal audience. So, how do you establish that? By creating a successful audience profile to help you market strategically.
Michael Krieger | 08/26/22
Research and Insights: What’s the Difference?
Research and insights are popular marketing industry terms — but they’re often mistakenly interchanged. So what's the difference? And how are they used?
Michael Krieger | 08/01/22
Has Beer Brand Loyalty Gone Stale?
With more brands, styles and flavors on the shelf than ever, does brand loyalty still matter in the beer market?
Peter Kim | 07/26/22
Are You Getting the Best Out of Your Agency Partnership?
Your company deserves more than a marketing vendor. It deserves a partnership. But how do you know if you're getting the most from your agency?
Kayla Carmichael | 07/14/22
Reimagine How You Engage Event Audiences
Customers expect an exceptional experience, without exception. So you can’t afford to be out of sync. When you show customers you care, you strengthen the connection with your event brand and give them a reason to come back. So how do you make sure your event is the experience they crave?
Kayla Carmichael | 06/29/22
MKR Agency joins RollWorks Agency Partner Program to drive value for B2B customer segment
Purchased lists are a big no-no in the nurture marketing space today. RollWorks gives our clients access to a sophisticated and data-validated tool. With it, they can build their target list and authentically warm up their audience — through a value exchange that benefits both the company and their business consumer.
Peter Kim | 06/23/22
Using Emotion in Healthcare Marketing
Even if you’re the smartest, most skilled healthcare professional out there, all the supporting data in the world can’t change a gut instinct. Which is why empathetic marketing practices are so important. But how do you create a patient-provider bond?
Michael Krieger | 06/14/22
Just What the Doctor Ordered: Healthcare Advertising Awards
Excellence is one of MKR’s core values. It shows up in our attitudes, our processes and of course, in our work. Which is how MKR and our fantastic client partners at Community Health Network won six Golds, one Silver and a Merit in the 39th Annual Healthcare Advertising Awards.
Peter Kim | 06/01/22
How to Navigate an Organic vs. Paid Digital Strategy
Creative can be the X factor in a digital campaign’s success. It’s a balancing act. You don’t want your paid content to stick out like a sore thumb from your organic content. But top creative checks a lot of boxes to help influence campaign performance.
Leslie Raatz | 05/17/22
Keys to Audience-Focused Marketing
Putting your audience first calls for a change in thinking. A shift in focus. From how you sell to them – to how you can identify and meet their needs. Here are some keys to reorienting your marketing around your audience.
Michael Krieger | 04/26/22
5 Ways to Recruit the Perfect Hire
Having a successful recruiting strategy is key. You know what you want and what you're looking for. But how do you take that idea and turn it into scoring the perfect hire?
Kristine Warski | 04/12/22
Healthcare Marketing Metrics That Matter
“How do you know your marketing is working?” Frankly, as marketing services professionals, we often hear this question. There is a perception that marketing is difficult to quantify … and that’s probably true, if the starting point for a campaign is something other than solid agreement regarding the objectives of the effort. After all, why spend Nickel One on any sort of marketing if you’re not expecting real results?
Michael Krieger | 05/07/21
President Of MKR Agency Recognized For Leadership During Social Unrest
Peter Kim, president and chief creative officer at Mortenson Kim Raidious (MKR) marketing agency, is this year’s recipient of the Silver Medal Award from the American Advertising Federation Indianapolis, bestowed for creative excellence and responsibility in areas of social concern.
Michael Krieger | 03/03/21
Connecting With Your Audience During COVID-19
Be it through Zoom staff meetings, video trivia or virtual happy hours, MKR is staying connected as we all stay at home.
Kristine Warski | 05/18/20
Empathetic Listening During COVID-19
The COVID-19 crisis offers important opportunities to connect with customers, clients and prospects — but any business communication with even a remote whiff of opportunism will be rightly perceived as ham-handed, and could leave lasting negative impressions. What’s a marketer to do during this extremely challenging time?
Michael Krieger | 04/17/20
Take Traditional Enrollment Management Practices To School
One of the biggest challenges in higher education marketing is the perpetual dilemma enrollment management teams face: Spend vs. Outcome.
Michael Krieger | 02/07/20
Customer Reviews And Brand Loyalty In CPG
In a world of celebrity and social media influencers, sometimes the most powerful endorsement for your products comes from an anonymous reviewer.
Michael Krieger | 02/06/20
On The Geofence
Looking for a more efficient and targeted way to spend your marketing budget? A great method is to identify the right audience.
Kayla Carmichael | 01/23/20
