Bielinski Homes
What was the challenge?
Bielinski Homes is one of the largest home builders in Southeast Wisconsin. In over 60 years of construction, they’ve built more than 12,000 homes with quality materials and craftsmanship. Bielinski works personally with each and every family from start to finish.
That being said, the Bielinski Homes website had not seen an update for many years and was proving to be very difficult for users to navigate. It was time for an overhaul of the site to bring it to the same level of quality they strive for with their homebuilding.
Mass Audience
To remain a strong presence in the home builder market, Bielinski Homes needed to increase their brand awareness. MKR’s approach centered around creating a new website that reflected their brand: responsive, thorough, and user-friendly. The website design focused on developing a consistent tone, look, and feel while enhancing the customer’s experience.
Addressable Audience
The new website, much like a new Bielinski home, began with a strong foundation. Information on building, renting, and buying with Bielinski became easily accessible on the home page, along with insight into the Bielinski family story and their generations of building experience.
MKR also created an updated brand logo to coincide with the launch of the new website, visually evolving the brand in the public eye.
Audience’s Audience
To keep the website content consistently fresh, a Bielinski Homes blog was created and remains curated by MKR. Conversational writing makes the blogs a fun read, while professional advice and expert opinions cement Bielinski Homes as the home building experts.
Results
86%
Increase of average time on page
154%
Increase of users
84%
Increase of page views
