+ We make things that make you say Whoa.
We make ads. We make jokes. We make trouble.
We make believe. We make coffee.
We never make assumptions.
We sometimes make our clients uncomfortable.
We always make things we believe in.
The world has enough trend chasers, copycats, and mimics. But far too few makers.
So let’s keep making.
Audience isn’t everything. It’s the only thing.
Every KPI in the business comes from the same place: your audience.
That’s true whether you’re talking about a demographic, a persona, an entire industry, or a lone CEO.
Our work always begins by learning all there is to know about them. It’s part of what we call A1A — our Audience First Approach.
A1A is how we unlock the Audience Truth. Because understanding what drives your audience is what makes real brand relationships possible.
See the results for yourself in our Work.
+ Services
The art and science of real insight.
Good strategy defines what we should do, not what we could do.
It’s the why behind the Whoa.
Our Audience First Approach (or A1A) begins by focusing on who we’re trying to reach.
Whatever the project, smart strategy sets us up for success. We dive deep, uncovering insights that inspire us to create meaningful connections.
This leads to the One Thing: a fresh perspective that lays a strong foundation for
your brand.
- Brand positioning
- Campaign strategy
- Workshops
- Communications planning
- Journey mapping
- Research
Related Projects
Because the world needs more Whoa.
The last thing anyone wants is another poorly crafted, carelessly mistargeted ad interrupting their lives. Driving to work. Streaming a show. Or scrolling through your feed. So much badvertising.
Which is why we set out to do something different.
Imagine a world with less ugh and more Whoa. What if you could grab your audience’s attention, spark their curiosity, or give them something new to think about?
Great creative has the power to make an impact. And when you work with MKR, that impact is measurable.
- Creative concepting
- Platform + campaign development
- Content creation
- Graphic design
- Asset production
- Television | Print | Radio | Out of Home | Digital | Social | Video | Web
Related Projects
The marketing multiplier.
Reaching audiences with the exact message at the exact time starts with understanding.
We employ data-driven analytics and insights to develop comprehensive media plans that balance tactics, timing, and budget.
But that’s just the start.
With our blueprint in place, we go to work negotiating the lowest rates. Unearthing unique opportunities. Securing premium placements. And delivering creative assets.
Through it all, we check our work to make sure budgets and pacing align with the approved plan.
- Audience profiles/personas
- Competitive media + positioning
- Media planning + buying
- TV | Print | Radio | Out of Home | Direct | Digital | Social | Experiential
- Monitoring + optimization
- Invoice reconciliation
Related Projects
Data’s true value: putting it to work.
We use tools and technologies that supercharge marketing campaigns — by making them more effective, targeted, and measurable.
In short, audience data drives our decision-making.
This approach informs each stage of the campaign lifecycle. From audience targeting and channel selection to analyzing and optimizing performance.
Our team also provides specialized consulting, offering expert guidance on a range of leading products and applications.
All with an eye toward helping you streamline marketing operations and improve business results.
- Website/martech audits
- Data collection + analytics
- Usability + A/B testing
- Website design + development
- Marketing automation
- Customer relationship management
Related Projects
+ Latest
MKR earns two honors in 43rd Annual Healthcare Advertising Awards for Community Health Network
MKR has received two awards in the 43rd Annual Healthcare Advertising Awards for campaigns created in partnership with Community Health Network, recognizing work that supported cancer patients and elevated patient storytelling across central Indiana.
Shelby Zellmer | 07/08/26
Why Your Social Media Presence Is Now Your Brand Reputation
Your social media presence is no longer just a marketing channel. It’s often the first impression customers have of your brand. Learn why authenticity, consistency and everyday interactions now play a critical role in shaping your brand reputation online.
Shelby Zellmer | 06/30/26
Cultivating Success for Art in Bloom 2026
We believe the best media strategies don't just reach an audience, they grow a community. We put that philosophy into practice as the media strategy, planning and buying partner for the Milwaukee Art Museum's Art in Bloom event.
Julie Rasmussen | 05/26/26
The Social Media Playbook: Healthcare
Social media is a powerful tool in healthcare, but it's also one of the most regulated, nuanced spaces to navigate. Whether you're managing a large health system, a private practice, or a medical spa, success on social requires more than trending audios and clever captions. It requires strategy, trust, and an unwavering commitment to patient privacy.
Shelby Zellmer | 04/02/26
