+ MKR is an independent, full-service agency based in the Midwest.
Every company has a mission. Ours is to demonstrate curiosity, leadership, and excellence to uncover audience truths that help our clients succeed.
We find inspiration in the unconventional. The untried. The unexpected. We show up every day, ready to put in the hard work.
Audience isn’t everything. It’s the only thing.
Every KPI in the business comes from the same place: your audience.
That’s true whether you’re talking about a demographic, a persona, an entire industry, or a lone CEO.
Our work always begins by learning all there is to know about them. It’s part of what we call A1A — our Audience First Approach.
A1A is how we unlock the Audience Truth. Because understanding what drives your audience is what makes real brand relationships possible.
See the results for yourself in our Work.
+ Services
The art and science of real insight.
Good strategy defines what we should do, not what we could do.
It’s the why behind the Whoa.
Our Audience First Approach (or A1A) begins by focusing on who we’re trying to reach.
Whatever the project, smart strategy sets us up for success. We dive deep, uncovering insights that inspire us to create meaningful connections.
This leads to the One Thing: a fresh perspective that lays a strong foundation for
your brand.
- Brand positioning
- Campaign strategy
- Workshops
- Communications planning
- Journey mapping
- Research
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Because the world needs more Whoa.
The last thing anyone wants is another poorly crafted, carelessly mistargeted ad interrupting their lives. Driving to work. Streaming a show. Or scrolling through your feed. So much badvertising.
Which is why we set out to do something different.
Imagine a world with less ugh and more Whoa. What if you could grab your audience’s attention, spark their curiosity, or give them something new to think about?
Great creative has the power to make an impact. And when you work with MKR, that impact is measurable.
- Creative concepting
- Platform + campaign development
- Content creation
- Graphic design
- Asset production
- Television | Print | Radio | Out of Home | Digital | Social | Video | Web
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The marketing multiplier.
Reaching audiences with the exact message at the exact time starts with understanding.
We employ data-driven analytics and insights to develop comprehensive media plans that balance tactics, timing, and budget.
But that’s just the start.
With our blueprint in place, we go to work negotiating the lowest rates. Unearthing unique opportunities. Securing premium placements. And delivering creative assets.
Through it all, we check our work to make sure budgets and pacing align with the approved plan.
- Audience profiles/personas
- Competitive media + positioning
- Media planning + buying
- TV | Print | Radio | Out of Home | Direct | Digital | Social | Experiential
- Monitoring + optimization
- Invoice reconciliation
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Data’s true value: putting it to work
We use tools and technologies that supercharge marketing campaigns — by making them more effective, targeted, and measurable.
In short, audience data drives our decision-making.
This approach informs each stage of the campaign lifecycle. From audience targeting and channel selection to analyzing and optimizing performance.
Our team also provides specialized consulting, offering expert guidance on a range of leading products and applications.
All with an eye toward helping you streamline marketing operations and improve business results.
- Website/martech audits
- Data collection + analytics
- Usability + A/B testing
- Website design + development
- Marketing automation
- Customer relationship management
Related Projects
+ Latest
Elevate Your Beer Brand
Today the typical beer distributor manages nearly 1,200 unique SKUs — a number that’s more than doubled since 2010. Yet overall beer sales volume is largely flat. BEER More and more brands competing for the same retail shelves and beer taps puts incredible pressure on beer marketers. So what are some of the underlying forces shaping the market? And how can understanding these trends help your brand stand out from all the rest?
Michael Krieger | 07/25/23
